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Our Privacy Policy

 

Privacy Policy for SerpAce

Effective Date: January 1, 2025

This Privacy Policy describes how SerpAce (“SerpAce,” “we,” “us,” or “our”) collects, uses, and shares your information when you use our AI-powered social media content generation and automation services (the “Service”), access our website, or interact with us.

Your privacy is critically important to us. By using our Service, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy.

1. Contact Information

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

SerpAce [Your Company Email Address, e.g., privacy@serpace.com] [Your Company Physical Address, if applicable]

2. Information We Collect

We collect various types of information, including personal information, to provide and improve our Service.

2.1. Information You Provide Directly

  • Account Information: When you register for an account, we collect your name, email address, company name, contact details, and any other information you provide to set up and manage your account.
  • Billing Information: If you subscribe to our paid services, we collect billing details, such as billing address. Payment card information is processed by secure third-party payment processors (e.g., Stripe, PayPal), and we do not directly store your full payment card details.
  • Content Inputs: We collect any text, topics, keywords, news headlines, articles, or other content you provide or input into our Service for AI generation, summarization, rephrasing, or scheduling.
  • Communications: When you communicate with us (e.g., through customer support, feedback forms, emails), we collect the content of your communications and our responses.

2.2. Social Media Account Information To provide our content generation and posting services, we collect necessary authorization tokens and permissions to connect with your designated social media accounts. This includes:

  • Twitter (X): Access Tokens and Refresh Tokens that allow us to read user profiles, post tweets, and manage your account as authorized by you. We do not collect your Twitter (X) password.
  • Facebook/Instagram: Page Access Tokens that allow us to manage and publish content to your connected Facebook Pages and Instagram accounts. We do not collect your Facebook/Instagram password.
  • Permissions: We request specific permissions (e.g., “read and write posts,” “manage pages,” “manage ads”) based on the functionality you enable. You can review and revoke these permissions at any time through your respective social media platform’s security settings.

2.3. Information Collected Automatically When you access and use our Service, we automatically collect certain information:

  • Usage Data: Information about how you interact with our Service, such as the features you use, the pages you visit, the time spent on the Service, the frequency of your activities, and actions taken (e.g., content generated, posts scheduled, reports viewed).
  • Device and Log Information: Your IP address, browser type and version, operating system, device type, unique device identifiers, referral URLs, and other diagnostic data.
  • Cookies and Tracking Technologies: We use cookies, web beacons, and similar tracking technologies to track activity on our Service and hold certain information.
    • Cookies are small data files stored on your device. We use both session cookies (which expire when you close your browser) and persistent cookies (which remain on your device until deleted).
    • Purpose: These technologies help us remember your preferences, understand how you use our Service, personalize your experience, and assist with our analytics and advertising efforts.
    • You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

2.4. Information from Third Parties We may receive information about you from third-party services, such as:

  • News Aggregators/APIs: We utilize third-party news APIs (e.g., Cryptopanic.com) to access news headlines and content that you may choose to reframe or use in your social media posts. Please note that these services have their own terms and data policies, including potential delays or limitations on content access.
  • Analytics Providers: Services like Google Analytics provide us with aggregated data about user behavior on our website.
  • Advertising Partners: We may receive data from advertising partners about your interactions with our ads on other platforms to measure campaign effectiveness.

3. How We Use Your Information

We use the information we collect for various purposes, primarily to provide, maintain, and improve our Service:

  • To Provide and Maintain the Service: To operate and deliver the core functionality of SerpAce, including AI content generation, scheduling, and posting to your connected social media accounts.
  • To Manage Your Account: To register you as a user, process your subscriptions, handle billing, and provide customer support.
  • To Improve and Personalize the Service: To understand user behavior, identify trends, develop new features, and tailor your experience within SerpAce.
  • For Communication: To send you service-related notifications, updates, security alerts, and administrative messages.
  • For Marketing and Promotion: To send you promotional communications about SerpAce’s products, services, and features that may be of interest to you. You can opt-out of marketing emails at any time.
  • For Security and Fraud Prevention: To detect, prevent, and investigate potential fraud, abuse, and security incidents.
  • To Comply with Legal Obligations: To meet our legal obligations, enforce our terms of service, and resolve disputes.

4. How We Share Your Information

We may share your information with the following categories of third parties:

  • With Service Providers: We engage third-party service providers to perform functions on our behalf, such as:
    • Cloud hosting (e.g., AWS, Google Cloud)
    • Payment processing (e.g., Stripe)
    • Analytics (e.g., Google Analytics)
    • AI model providers (e.g., OpenAI, Google Gemini, Anthropic) for content generation and processing. These providers have their own data use policies.
    • Customer support platforms
    • Email communication services
  • With Social Media Platforms: We share the content you generate and authorize us to post directly to your connected Twitter (X), Facebook, and Instagram accounts. Your interactions on these platforms (e.g., likes, comments, shares on posts originating from SerpAce) are governed by the respective social media platform’s privacy policies and terms of service.
  • For Legal Reasons: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency request). We may also disclose your information to protect our rights, property, or safety, or the rights, property, or safety of our users or others.
  • In the Event of Business Transfer: In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company, your information may be transferred.
  • With Your Consent: We may share your information with other third parties when we have your explicit consent to do so.

5. Your Choices and Rights (USA Residents)

You have certain rights regarding your personal information. To exercise these rights, please contact us using the “Contact Information” section above.

5.1. General Rights:

  • Access: You have the right to request access to the personal information we hold about you.
  • Correction/Rectification: You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.
  • Deletion (Right to be Forgotten): You have the right to request the deletion of your personal information, subject to certain exceptions (e.g., necessity for legal compliance, fraud prevention).
  • Opt-out of Marketing Communications: You can opt-out of receiving marketing emails from us by following the unsubscribe instructions provided in those emails. Please note that even if you opt out of marketing emails, we may still send you non-promotional messages related to your account or our Service.

5.2. California Residents (CCPA/CPRA Rights): If you are a California resident, the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) provide you with specific rights regarding your personal information. These include:

  • Right to Know: You have the right to request that we disclose to you the categories and/or specific pieces of personal information we have collected about you, the categories of sources from which it was collected, the business or commercial purpose for collecting, selling, or sharing your personal information, and the categories of third parties to whom we disclose personal information.
  • Right to Delete: You have the right to request the deletion of personal information we have collected from you, subject to certain exceptions.
  • Right to Opt-Out of Sale/Sharing: SerpAce does not sell your personal information in the traditional sense (i.e., exchanging it for monetary consideration). However, under California law, “sharing” may include certain disclosures for cross-context behavioral advertising. If we engage in such activities, you have the right to opt-out. We do not knowingly sell or share the personal information of consumers under 16 years of age.
  • Right to Limit Use and Disclosure of Sensitive Personal Information: While SerpAce generally does not collect “sensitive personal information” as defined by CPRA (e.g., racial origin, health data), if we ever did, you would have the right to limit its use and disclosure to only what is necessary for our services.
  • Right to Correct Inaccurate Personal Information: You have the right to request that we correct inaccurate personal information about you.
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.

To exercise these rights, California residents may submit a verifiable consumer request to us using the contact information provided above.

5.3. Other U.S. State Privacy Laws: Residents of other U.S. states with comprehensive privacy laws (e.g., Virginia, Colorado, Utah, Connecticut) may have similar rights regarding access, deletion, and opt-out of targeted advertising or the sale of personal data. Please contact us using the information above to inquire about exercising these rights.

5.4. “Do Not Track” Policy: Some web browsers offer a “Do Not Track” (DNT) feature. As there is no common industry standard for DNT signals, SerpAce does not currently respond to browser DNT signals.

6. Data Security

We implement reasonable technical and organizational measures designed to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These measures include, but are not limited to, encryption, access controls, and secure server environments. However, no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

7. Children’s Privacy (COPPA)

Our Service is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and you believe that your child has provided us with personal information, please contact us immediately. If we become aware that we have collected personal information from a child under 13 without verification of parental consent, we will take steps to remove that information from our servers.

8. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Effective Date” at the top. We will also inform you via email or a prominent notice on our Service prior to the change becoming effective, particularly for material changes. You are advised to review this Privacy Policy periodically for any changes.