We work with businesses that have:
What can you expect from your consultation?
How you can get more customers from Google A straightforward three-step plan for quick fixes If your business is the right fit for SEO marketing
With numerous partnership requests, we choose wisely. Our selection process involves assessing your online potential through thorough research. Working with a limited clientele allows us to provide focused attention and ensure a significant impact on your business’s success.
SerpAce is a full-service digital marketing agency. Attract, Impress, and Convert more leads online and get results with SerpAce.
Simply because it is one of the main channels that consumers use for picking services and products. Last year 54% of consumers looked for local business services online at least once a month. And unsurprisingly only 3% of consumers never search for a local business online.
Mobile searches are rapidly increasing and consumers are looking for convenience on the go. It is more important than ever for local businesses to get a SEO strategy in place and make sure their site is ranking for local search and mirco search terms. No matter if you are a lawyer or yoga teacher, consumers are searching online for high quality local services.
Local searches have a high correlation with monetary conversions. This makes an investment in local SEO all them more lucrative. A study undertaken by Google data has shown 76% of people search for services “nearby ” and within 24 hours 26% have made a purchase.
Our team understands exactly what it takes to achieve page one rankings. Multiple different factors come into play in terms of the length of time it takes to achieve page one rankings.
We will audit your site and outline a custom strategy and estimate the time needed to reach page one. To the left are some results we have had for our SEO clients.
Despite all the variables on average we take between 3 and 6 months to get clients desirable page 1 rankings. After our initial consult where we learn about your business needs, niche and goals, we create a tailored SEO strategy. From this initial research we can give you an estimation of the cost and time needed to achieve page one results within a given time frame.
Within the industry some SEO consultants have a habit of taking their foot of the gas while still continuing to charge the same monthly retainer. Our SEO team believes in transparency and earning our keep. Each month we will send you a report and a list of tasks which have been undertaken. Unlike some agencies we are happy to reveal the links we have built.
Have you seen a sudden drop in rankings and catastrophic drop in conversions. If this is the case your site could have fell victim to an algorithmic or manual penalty. Google penalties can be caused by unscrupulous link building , duplicate/scraped content or low quality pages. To correctly identify the type of Google penalty a firm understanding of the Penguin and Panda updates are needed. Luckily are seasoned SEO experts know these updates inside out and have recovered hundreds of Google penalties.
Building backlinks is still the strongest ranking factor and if done correctly it can sky rocket your rankings. We focus on building high quality backlinks from niche relevant blogs and local sites. Building backlinks has a reputation for being a dangerous form of SEO and Google has clamped down on low quality backlinks from spammy sources. If you are in a medium to high competitive industry you will need high-quality links to rank well. Luckily we are outreach specialists and can find quality links for all industries.
Technical purity is needed for a strong SEO base. We uncover issues such as duplicate content, 404 pages, SSL certificate, pagination, site architecture, site map and page speed. These technical issues are often missed by less experienced SEO’s who focus solely on unique content, keyword research and outreach. But to maximize performance in search engines a strong technical base is needed.
On Page SEO is crucial to ranking success. Firstly, we undertake an extensive keyword research which uncovers the keywords which are relevant to your services and show buyer intent. From here we make sure your pages have keyword rich title tags, headings, media, well-written content with keyword integration and SEO friendly URL’s.
We are often asked what tasks are carried out monthly basis. This curiosity stems from the notion SEO is still very much a dark art. However in all truth not much has changed in SEO strategy over the years. A solid technical foundation combined with great content and niche relevant links should be the meat of any SEO campaign. Of course monthly tasks vary from client to client depending on individual goals, competition level and the current condition of the site.
The list below is an example of the type of tasks which are carried out on a monthly basis.
TECHNICAL SEO TASKS
ON PAGE & CONTENT
OFF PAGE SEO
If you are a business that either sells online or has a website that helps your business acquire leads then a well thought out SEO strategy will help increase your online leads. However SEO is just one form of online marketing that your business should be embarking on. In the hyper competitive online environment a multiple channel online marketing approach is always best. Depending on your business supplementary online channels should be utilized including search ads, display ads, social media, LinkedIn ads and Facebook ads. However the advantage SEO has over these channels ,is essentially the traffic is free. Although SEO has its own costs including link placements and creating quality content. In addition SEO can take months to take effect. Despite this for any forward thinking business looking towards the future, a progressive SEO strategy should be part of their master plan.
Unfortunately there is no exact answer this. SEO is not an exact science, rather a sweet one. The Google algorithm is constantly updated and the search engine ranking positions are in constant flux. The time taken to gain solid page one results, varies depending on the competition of the niche, the age of your site and the quality of previous SEO work. Great results can take between 3 months to as long as 18 months for new websites in competitive niches. However last year we averaged between 3 and 6 months to gain first page results.
Very much like the last question, there is not an exact answer to this question. This depends on the level of competition you are facing and how much work needs to be done. SEO for local businesses are typically less expensive than SEO for large eCommerce sites and big brands. We don’t offer set SEO packages and we think any SEO agency that does is highly suspicious. There is no way to gauge the cost of an SEO retainer until a full site audit has been undertaken and from there a fair monthly retainer can be negotiated.